Digital strategy reshapes traditional organizational strategies into modular, distributed, cross-functional, and global business processes.

Harness the potential of digital by:

• → specifying the company’s vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives prioritized and implemented;

• → considering the opportunities and risks digital creates and leverage customer intelligence, collaboration with partners / platforms, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance;

• → orchestrating digital assets (web sites, mobile, e-Commerce, social, site and search engine optimization, and advertising) through a more marketing and customer-focused approach.

Four comprehensive steps to conduct a thorough digital strategy:

1. identify the opportunities and/or challenges in a business where online assets can provide a solution;

2. identify unmet needs and goals of customers closely related/aligned with those key business opportunities and/or challenges;

3. design how the online assets will fulfill those business and customers needs, goals, opportunities and challenges;

4. prioritize a set of online initiatives to deliver the designed solutions.