Innovation within businesses should acts as the system that leads to build state-of-the-art customer experiences that align with the core brand promise.

Competitive businesses need to have in place innovative programs, to drive disruption from within. They need to innovate with fast, agile and lean development processes that efficiently transform ideas and designs into profitable growth.

Unmet customer needs have to be addressed by innovative value propositions, enabled by analytics, experience design and the right technology.